Postmodern & Media Industries
Whereas modernism was generally associated with the early phase of the industrial revolution, postmodernism is more commonly associated with many of the changes that have taken place after the industrial revolution. A post-industrial (sometimes known as a post-Fordist) economy is one in which an economic transition has taken place from a manufacturing-based economy to a service-based economy. This society is typified by the rise of new information technologies, the globalization of financial markets, the growth of the service and the white-collar worker and the decline of heavy industry.
Postmodernism and the Film Industry
It has been argued that Hollywood has undergone a transition from ‘Fordist’ mass production (the studio system) to the more ‘flexible’ forms of independent production characteristic of postmodern economy.The incorporation of Hollywood into media conglomerates with multiple entertainment interests has been seen to exemplify a ‘postmodern’ blurring of boundaries between industrial practices, technologies, and cultural forms.
Postmodern TV
- is characterised by a high degree of excess,
- fragmentation,
- heterogeneity,
- hybridization,
- aestheticization,
- stylization,
- intertextuality,
- recycling,
- bricolage,
- self-referentiality,
- parody
- and pastiche.
Postmodern programmes are often
- ontologically unstable,
- playfully foregrounding production contexts and environments,
- shifting between realistic and fantasy worlds without comment,
- blurring the boundaries between fact and fiction or past, present and future,
- and casually using computer graphics and special effects to create, warp or wipe out televisual worlds.
Much more of TV’s past is on television now. There are also endless shows which literally recycle the mediated past (ie. The 100 Greatest Advertisements, I Love the Seventies)
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