Sunday, 13 January 2013

Film companies

Consider :

  • Vertical integration (eg. Hollywood Studio System), 
  • Big Five (Fox, RKO, Paramount, MGM, Warner Bros.)
  • Block booking,
  • blind buying, 
  • marketing,
  • Horizontal integration (eg. Disney)
  • oligopoly,
  • Target audience, 
  • genre,
  • Technology

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