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| The Blair Witch Project |
How many times have you linked something to your friend from YouTube? And how many people made money due to this process?
The internet has been host of stars, advertiser of products scene of big events, opportunity for screening videos and much more.It made popular such film as The Blair Witch Project (1999), which lingers somewhere on the border of documentary and fiction.
Some others made famous with music videos.
The Gangnam Style (2012) made #1 on iTunes having published exclusively in the internet. The country of origin didn't approve the screening on television, because it mocks the higher social class and elitism.
The big craziness is usually around urban legends such as 'The Slenderman', who, according to the myth, is a tall businessman with no face and drags people to the forest to torture and kill them.
A creative group of students used the urban legend to make a series of videos and upload it to YouTube under the title of 'Marble Hornets' (2009). The trick is that if you start watching you get hooked on so much that by the time you realise you have watched five-ten videos looking for some scary supernatural stuff. The whole feeling of searching for the ghost is like a horror version of the good old 'Where's Wally?'game.
The narrative is fragmented: the non-diegetic texts mirror the thoughts of the narrator who watched the tapes three years after the events, through the videos we learn more about this mysterious figure and the person who encountered him.
Although none of the appearences recorded are real, they led thousands of people to believe they were. Clean example of the viral power.
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